A LONG JOURNEY STARTS WITH A SINGLE STEP

The Muskoka Roastery Coffee Co supports grassroots organizations with clear, sustainability-focused agendas and a commitment to creating meaningful, long-term change.

View our most recent project

When we created our 1% to Sustain budget in 2016, it was largely directed to community organizations. Our growth, fuelled by your support, means that this budget is now large enough to expand our funding to contribute in a more significant way to our sustainability mission.

We believe that the most direct path to real change is through building grassroots momentum.

Our funding goes to organizations that are focused on a specific goal, are not encumbered by layers of bureaucracy, and are committed to involve the public to influence change.

We support a wide range of projects under a broad heading of seeking to create a more sustainable future. We believe that initiatives that get individuals and communities involved and engaged will lead to positive impacts at the micro and macro level.

Even if the change starts with one individual taking a decision to take up hiking or canoeing, to experience Canada’s natural spaces more directly, we count that as progress. Engaged communities are much more likely to get involved in the larger challenges of climate change, biodiversity loss and environmental justice.

A long journey starts with a single step.

ARE YOU A GRASSROOTS GROUP?

We fund organizations that identify the root causes of problems and approach issues with a commitment to long-term change. Learn about our application process and what type of support we offer.

Get Funded

FUNDING CRITERIA

Our funding is focused on projects that:

  • set measurable goals and track progress
  • are action-oriented
  • focus on addressing root cause issues
  • engage the public to broaden involvement

We do not fund:

  • large organizations where our funding can not be directly linked to a specific project or is largely contributing to overhead
  • organizations without registered charity or not-for-profit status
  • research, unless it is directly supporting a sustainable action plan
  • projects that are solely focused on environmental education
  • conferences, event sponsorships or film festivals

We accept one proposal per group in our fiscal year (October 1 – September 30). Our typical grant size ranges between $5,000 and $20,000.

Submit a proposal