POUSSEZ À L’ÉTAT SAUVAGE

Small actions for a wilder, healthier future

This summer, we're partnering with the David Suzuki Foundation to help protect pollinators and support biodiversity across Canada.

Pollinators like bees, butterflies, hummingbirds, moths, and beetles play a critical role in healthy ecosystems. Nearly 75% of flowering plants and many food crops — including coffee — rely on pollinators to reproduce. Yet pollinator populations continue to decline due to habitat loss, climate change, pesticide use, and shrinking access to native plant habitat.
That's why Muskoka Roastery is contributing $5,000 to support the David Suzuki Foundation's ongoing conservation and habitat restoration efforts, including work through the Butterflyway Project.

The Butterflyway Project helps create pollinator pathways — connected networks of native plant habitat that provide food and shelter for bees, butterflies, and other pollinators. Since launching in 2017, the program has helped transform parks, schoolyards, boulevards, backyards, and community spaces into healthier habitats while encouraging Canadians to plant native species and help restore biodiversity locally.

Looking to make a difference in your own community? Visit the Butterfly Project to explore native planting resources, learn about pollinators, and discover simple ways to help create healthier habitats where you live.

To help inspire action, online orders placed this summer will include a Butterflyway Project postcard featuring practical tips for creating pollinator-friendly spaces at home.

Whether you have a backyard garden, a cottage property, a balcony planter, or a small patch of community green space, planting regionally appropriate native species is one of the simplest ways to support biodiversity close to home.At Muskoka Roastery, we believe sustainability can start with small, intentional actions — supporting conservation, choosing sustainable products, and spending time outdoors in the places that inspire us. 

Because sometimes the best way to care for the planet is simply to stay connected to it.