Walking the talk

Certified B Corporation®

B Corps™ are businesses that meet the highest verified standards of social and environmental transparency, and accountability. 

To celebrate our 20th year in business, the Muskoka Roastery Coffee Co. became a certified B Corporation®. This designation fits with our desire to balance purpose and profit, and provides quantifiable structure and transparency as we seek to further improve our sustainable practices. 

As a B Corp™, we are legally required to consider the impact of our decisions on our employees, customers, suppliers, community and the environment. We are also required to report on our environmental metrics, so you can judge for yourself if we are walking the talk. 

Click here to review our full 2019 Impact Report.

100% Certified

The Muskoka Roastery Coffee Co was the first roaster in Canada to source 100% of their coffee from Rainforest Alliance Certified™ farms in 2011.

These standards conserve biodiversity and protect ecosystems, including soil, water and wildlife. Farm workers enjoy safe working conditions, dignified housing, access to medical care and schools for their children.

Your purchase of this product contributes to a healthy environment and an improved quality of life for farm families.

There are several good agricultural certification programs operating in developing countries. Many people refer to certification as ‘fair trade’ when, in fact, this is just one of the certification organizations or brands. The Rainforest Alliance and Fairtrade™ are two of the oldest and largest certification organizations in the world.

The Muskoka Roastery Coffee Company chose Rainforest Alliance Certified coffee because this program fits perfectly with our view that a sourcing program should cover all the bases of sustainability…sound stewardship of the air, water and soil; improved quality of life for farming communities; and increased profits for farmers.

Rainforest Alliance certification results in…

  • better quality, which leads to better price realization per bag of coffee
  • higher yields per hectare
  • sustainably better economic returns for farmers
  • strict requirements to provide access to free education for all school-age children, medical clinics with trained doctors, and dignified housing with potable water
  • a stronger and more equal role for women in the farm community
  • soil and water conservation
  • protection of wildlife and forests
  • prohibition of dangerous pesticides and genetically modified organisms

We haven’t relied solely on research and networking to make our alignment decision. We went and visited the farms ourselves to make our own judgements. What we saw in Central and South America confirmed what the academic studies said: Rainforest Alliance certification makes a meaningful difference in coffee farming communities and surrounding environments.

The Muskoka Roastery Coffee Company is proud to be associated with this organization.

Green Electricity: How It Works

The Muskoka Roastery Coffee Co is proud to choose 100% green electricity, green natural gas and green fuel with Bullfrog Power for our roastery, showroom and vehicles to eliminate our energy-related emissions footprint.

Bullfrog’s producers put green electricity and green natural gas onto the grid and pipeline to match the amount of conventional electricity and natural gas our facility uses. Across Canada, Bullfrog’s green electricity comes from a blend of wind and low-impact hydro power sourced from new Canadian renewable energy facilities. Bullfrog’s green natural gas is sourced from a unique methane-capture project situated on one of Canada’s landfill sites. Bullfrog also uses the support of its customers to help fund new community-based green energy projects across Canada.

The Electricity Grid As A Sink

Think of the grid as a big sink that is being filled from two taps—one adds power from clean, renewable sources, such as wind and low-impact hydro. The other tap fills the sink using regular power sources, such as gas, oil, nuclear, coal and large hydro. Each time you use electricity, you drain a little water from the sink.

The dirty tap
Right now, a significant amount of the water going into the sink is from the tap connected to regular power sources.
The clean tap
But some of the water is coming from the tap connected to low-impact, renewable sources.
Cleaning the sink
As the demand for electricity from renewable resources increases and clean energy infrastructure is built, more clean water goes into the sink—and less water from the dirty tap is needed. Over time, as more and more people choose renewable sources, the water in the sink should start to get cleaner, and healthier for Canada.
Green Natural Gas
Green natural gas into the pipeline Similar to green electricity, Bullfrog makes sure that for every unit of natural gas we use, a GJ or m3 of green natural gas from a climate-friendly source is put in the pipeline on our behalf.

We’re proud to be making this commitment to the environment and to be creating a cleaner, healthier Canada.

100% Compostable Pods

Enjoy Muskoka Roastery quality, brewed one cup at a time, while knowing that you are pursuing an environmentally sustainable path.

Four of our most popular coffees - Black Bear, Howling Wolf, Loon Call and Muskoka Maple – are available in Keurig* compatible single serve coffee pods.

The pods are made using world-leading PῧrPod100™ technology developed in collaboration with the University of Guelph’s Bioproducts Discovery and Development Centre. This Canadian innovation is the first, and to date only, coffee pod to earn certification from the Biodegradable Products Institute (BPI**). This confirms that the pods can break down in as little as 5 weeks in well-managed composting processes -- like most food waste. So, after enjoying a single cup of freshly brewed Muskoka Roastery coffee, the ring, lid, filter and brewed coffee grounds will fully compost into nutrients for the soil.

As a proud Canadian company, committed to sustainable practices, we are delighted to offer the solution to a very real environmental problem, and equally proud that this innovation was developed and patented right here in Canada.