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New Print Advertising Breaks

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For the first time, we are using print advertising as we take our story to a wider audience. From February, our Fishing Hut ad started appearing in leading magazines. The ad was shot on January 18th, 2011 on a frozen Lake of Bays during what Environment Canada called a light snowstorm. To us it felt like something more than light; words like heavy, driving and steady come to mind. The hut itself was ‘handcrafted’ by our co-founder and assembl... Continue Reading